Associate Professor Birgit Muskat
Dr. phil. ; Dr. habil. ; GCTE
Associate Professor
ANU College of Business and Economics
Biography
Birgit Muskat is an Associate Professor in Management at the Research School of Management (RSM) in ANU's College of Business and Economics. Her research interests include experience management, entrepreneurship and innovation with a contextual focus on tourism, events and hospitality. Much of Birgit’s research is informed by her previous consulting and strategy work in the private service sector.
Birgit’s research has been published in high-quality scholarly journals including Journal of Travel Research, Annals of Tourism Research, Journal of Sustainable Tourism, International Journal of Contemporary Hospitality Management, Journal of Service Theory and Practice, and Personnel Review. Birgit currently serves on the editorial boards of Journal of Travel Research and Journal of Vacation Marketing, and is a previous recipient of a Dean’s Award for Research Impact.
Publications
- Muskat, B, Hortnagl, T, Peters, M et al. 2021, 'Innovation capability and culture: How time-orientation shapes owner-managers' perceptions', Journal of Hospitality and Tourism Management, vol. 47, pp. 217-227.
- Zhang, Y, Li, G, Muskat, B et al. 2021, 'Predictivity of tourism demand data', Annals of Tourism Research, vol. 89, pp. 1-16.
- Prayag, G, Gannon, M, Muskat, B et al. 2020, 'A Serious Leisure Perspective of Culinary Tourism Co-Creation: The Influence of Prior Knowledge, Physical Environment and Service Quality', International Journal of Contemporary Hospitality Management, vol. 32, no. 7, pp. 2453-2472.
- Anand, A, Muskat, B, Creed, A et al. 2021, 'Knowledge sharing, knowledge transfer and SMEs: evolution, antecedents, outcomes and directions', Personnel Review, vol. 50, no. 9, pp. 1873-1893.
- Vu, H, Muskat, B, Li, G et al. 2021, 'Improving the resident-tourist relationship in urban hotspots', Journal of Sustainable Tourism, vol. 29, no. 4, pp. 595-615.
- Zhang, Y, Li, G, Muskat, B et al. 2020, 'Group pooling for deep tourism demand forecasting', Annals of Tourism Research, vol. 82, pp. 1-17.
- Zhang, Y, Li, G, Muskat, B et al. 2020, 'Tourism Demand Forecasting: A Decomposed Deep Learning Approach', Journal of Travel Research, vol. 60, no. 5, pp. 981-997.
- Karl, M, Muskat, B & Ritchie, B 2020, 'Which travel risks are more salient for destination choice? An examination of the tourist's decision-making process', Journal of Destination Marketing & Management, vol. 18, pp. 1-11.
- Muskat, B & Reitsamer, B 2020, 'Quality of work life and Generation Y: How gender and organizational type moderate job satisfaction', Personnel Review, vol. 49, no. 1, pp. 265-283.
- Muskat, B & Mair, J 2019, 'Knowledge sharing and power in the event workforce', Event Management, vol. 23, no. 4, pp. 4-5.
- Muskat, B, Lockstone-Binney, L, Ong, F et al 2019, 'Talent in hospitality entrepreneurship: A conceptualization and research agenda', International Journal of Contemporary Hospitality Management, vol. 31, no. 10, pp. 3899-3918.
- Tan, A, Muskat, B & Johns, R 2019, 'The role of empathy in the service experience', Journal of Service Theory and Practice, vol. 29, no. 2, pp. 142-164.
- Muskat, B, Hörtnagl, T, Prayag, G et al. 2019, 'Perceived quality, authenticity, and price in tourists' dining experiences: Testing competing models of satisfaction and behavioral intentions', Journal of Vacation Marketing, vol. 25, no. 4, pp. 480-498.
- Muskat, B, Muskat, M & Zehrer, A 2018, 'Qualitative interpretive mobile ethnography', Anatolia An International Journal of Tourism and Hospitality Research, vol. 29, no. 1, pp. 98-107.
- Muskat, B & Deery, M 2017, 'Knowledge transfer and organizational memory: An events perspective', Event Management, vol. 21, no. 4, pp. 431-447.
- Goh, E, Muskat, B & Tan, A 2017, 'The Nexus between Sustainable Practices in Hotels and Future Gen Y Hospitality Students' Career Path Decisions', Journal of Teaching in Travel & Tourism, vol. 17, no. 4, pp. 237-253.
- Muskat, B & Zehrer, A 2017, 'A power perspective on knowledge transfer in internal succession of small family businesses', Journal of Small Business & Entrepreneurship, vol. 29, no. 5, pp. 333-350.
- Prayag, G, Hosany, S, Muskat, B et al. 2017, 'Understanding the relationships between tourists' emotional experiences, perceived overall image, satisfaction, and intention to recommend', Journal of Travel Research, vol. 56, no. 1, pp. 41-54.
- Tan, A, Muskat, B & Zehrer, A 2016, 'A systematic review of quality of student experience in higher education', International Journal of Quality and Service Sciences, vol. 8, no. 2, pp. 209-228.
- Zehrer, A, Muskat, B & Muskat, M 2014, 'Services research in tourism: Advocating the integration of the supplier side', Journal of Vacation Marketing, vol. 20, no. 4, pp. 353-363.
- Muskat, B 2014, 'Emotions in organization-public relationships: Proposing a new determinant', Public Relations Review, vol. 40, no. 5, pp. 832-834.
- Muskat, B, Muskat, M & Richardson, A 2014, 'How do Europeans travel in Australia? Examining cultural convergence in travel behaviour', Journal of Vacation Marketing, vol. 20, no. 1, pp. 55-64.
- Muskat, B, Muskat, M & Blackman, D 2013, 'Understanding the cultural antecedents of quality management in tourism', Managing Service Quality, vol. 23, no. 3, pp. 131-148.
- Muskat, B 2013, 'The Art of Community. Building the New Age of Participation', Journal of Consumer Marketing, vol. 30, no. 4, pp. 383-384.
- Muskat, B 2013, 'Towards Effective Place Brand Management: Branding European Cities and Regions', Journal of Product and Brand Management, vol. 22, no. 2, pp. 191-192.
- Muskat, M, Muskat, B, Zehrer, A et al. 2013, 'Generation Y: evaluating services experiences through mobile ethnography', Tourism Review, vol. 68, no. 3, pp. 55-71.
- Muskat, M, Blackman, D & Muskat, B 2012, 'Mixed Methods: Combining Expert Interviews, Cross-Impact Analysis and Scenario Development', Electronic Journal of Business Research Methods, vol. 10, no. 1, pp. 9-21.
