Towards Effective Place Bra... - Researchers

Towards Effective Place Brand Management: Branding European Cities and Regions

Citation

Muskat, B 2013, 'Towards Effective Place Brand Management: Branding European Cities and Regions', Journal of Product and Brand Management, vol. 22, no. 2, pp. 191-192.

Year

2013

ANU Authors

Associate Professor Birgit Muskat

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