Consumers Favor "Right Brain" Training: The Dangerous Lure of Neuromarketing
Citation
Lindell, A., & Kidd, E. (2013). Consumers Favor "Right Brain" Training: The Dangerous Lure of Neuromarketing, Mind, Brain, and Education, vol. 7, 35-39.Year
2013ANU Authors
Field of Research
- Developmental Psychology And Ageing