An integrated modelling approach examining the influence of goals, habit and learning on choice using visual attention data

Citation

Blake, M, Dubey, S, Swait, J et al. 2020, 'An integrated modelling approach examining the influence of goals, habit and learning on choice using visual attention data', Journal of Business Research, vol. 117, pp. 44-57.

Year

2020

Field of Research

  • Health Economics

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